Client SINGAPORE AIRLINES
Project at HELEN HAMLYN CENTRE FOR DESIGN(UK)
I helped empathise and visualise a wall screen dashboard and a system behind for Singapore Airlines internal staffs to improve operating efficiency and boost their morale.
(Sorry for the NDA, I am not allowed to show the deliverable design.)
Under endless number of rules, regulations and union demands, airline industry still need to utilising resources with very little slack, even in unpredictable environment where disruptions often occur.
Our client Singapore Airlines, who is ranked as the world’s best airline since 2018, aims to build the Golden Standards for OCC.
IOCC Digital Reimagination aims to improve the internal operating efficiency and experience of SIA for staff whilst improving customer experience.
User experience journey
Opportunities and Ideations
According to three disruption modes, the dashboard was designed in three modes separately.
Flexibility to move between context level views.
Prototype 2.0 iteration based on the feedback from client.
Presentation to client
Because of NDA, I could just show the rough research process and prototypes without final design. However, I am sure it indicates the creative design thinking and how to implement HCD in a commercial project.
It was not the end of this project, but the beginning. It took long time to communicate with client and do feasibility test. With our research result and MVP, our client buy-in our inclusive design concept, and we better understood customer and user need.