Hi, I'm Rain,
Senior Product Designer specializing in AI and multimodal interaction.
I lead 0-to-1 work from strategy to execution - currently partnering with ByteDance, Ford, GM, and AI startups to design next-gen experiences. Previously Product Manager at NIO, where I architected cabin interactions for premium EVs.
01 Work
- Led the end-to-end redesign of Kiwi EV's LingOS 2.0. Reduced average task completion time (-32%), and increased user satisfaction (+37%).
- Built the entire design system from the ground up.
Research | Strategy | 0-to-1 Product
ET9: Reimagining the In-Cabin Experience in the Autonomous Era
View Case Study →
- Led the HMI strategy and interaction architecture for NIO’s flagship ET9.
- Defined the "Skyline Screen" system—now the fleet-wide standard for the NT3 platform- achieving 100% comprehension of autonomous status cues and ensuring a sell-out launch of the $110k flagship.
02 Strategy
Design is a collaborative act of strategy. I turn business goals into actionable product roadmaps by in-depth communicating with stakeholders.
Here are examples of how I lead strategic initiatives and design thinking workshops to solve complex problems and define product vision.
Bytedance | AI-First Design Process
Developed and led workshops that created a new, collaborative process for product teams to explore and integrate emerging AI capabilities.
Waylens | Startup Strategy & Go-to-Market
Acted as a strategic consultant to define the startup's value proposition and core features, resulting in a successful VC funding round.
SAIC | Design Principles & System Definition
Authored the foundational guidebook for SAIC's triple-screen infotainment systems, establishing the core design principles to ensure brand and interaction consistency across their entire high-end product line.
Chanel | Internal System Audit & Platform Transfer
Diagnosed a complex legacy system and created the migration strategy to a modern, Figma-based workflow, enhancing team efficiency.
NIO Rearview Mirror | Data-Informed Executive Decision
Led a cross-functional analysis that empowered the CEO with a clear "Decision Board" to make a confident, data-backed "no-go" decision.
03 Social Impact
Empathy is my internal driving force in design, enabling me to truly hear, understand, and respond to what people need. It has driven my work on projects supporting sexual assault survivors, patients, emergency department workers, and stroke patients.
Mobile App | Mental Health
iMPOWER:
A platform intervenes in the post-assault experience to protect and empower sexual assault survivors
IoT Platform | B2B System
FaceCare:
A workforce management platform that transforms how non-clinical staff deliver exceptional patient care
Gamification Design | Healthcare
HandRehab:
An immersive gamification rehab experiences to enhance patient engagement
04 About Me
I am a product designer, hands-on builder and relentless learner who believes the best work happens when you're slightly in over your head.
I started as a Product Manager at NIO, leading the re-architecture of cabin experiences for premium EVs. But I found my calling in design—where I could shape experiences from strategy to pixel.
Over 6 years, I've led AI-driven product design across automotive, smart home, healthcare, non-profits, and consumer domains, with environments ranging from tiny startups to Fortune 500 companies. I've also designed for people at critical moments. I approach every challenge the same way: understand deeply, build boldly, iterate relentlessly.
Education
Royal College of Art
M.A. Design Product
2017-2019
Zhejiang University
B.A. Product Design
2013-2017
Company
Zaiye Design
Strategic design consultancy for global industry leaders and startups
NIO
Global leader in premium smart EV
Location
SF Bay Area, US (current)
Shanghai, CN
London, UK
My inspiration - Nimbus
My 3-year-old White Swiss Shepherd, Nimbus, has shaped my life and work in unexpected ways. Because of her, I've become an entrepreneur, content creator, photographer, dog trainer and volunteer at animal shelters—each role has sharpened a different design skill: understanding user behavior, crafting engaging narratives, capturing the right moment, observing patiently, and designing with empathy.
Because of Nimbus, I co-founded and launched Boopique, a pet boutique. I shaped the brand, designed the end-to-end experience and built an AI content system that cut content production time by 80%. I solved an initial 83% bounce rate and increased conversion 6x through data-driven iteration.
View BOOPIQUE Website →
Hi, I'm Rain,
Senior Product Designer specializing in AI and multimodal interaction.
I lead 0-to-1 work from strategy to execution - currently partnering with ByteDance, Ford, GM, and AI startups to design next-gen experiences. Previously Product Manager at NIO, where I architected cabin interactions for premium EVs.
01 Work
- Led the end-to-end redesign of Kiwi EV's LingOS 2.0. Reduced average task completion time (-32%), and increased user satisfaction (+37%).
- Built the entire design system from the ground up.
Research | Strategy | 0-to-1 Product
ET9: Reimagining the In-Cabin Experience in the Autonomous Era
View Case Study →
- Led the HMI strategy and interaction architecture for NIO’s flagship ET9.
- Defined the "Skyline Screen" system—now the fleet-wide standard for the NT3 platform- achieving 100% comprehension of autonomous status cues and ensuring a sell-out launch of the $110k flagship.
02 Strategy
Design is a collaborative act of strategy. I turn business goals into actionable product roadmaps by in-depth communicating with stakeholders.
Here are examples of how I lead strategic initiatives and design thinking workshops to solve complex problems and define product vision.
Bytedance | AI-First Design Process
Developed and led workshops that created a new, collaborative process for product teams to explore and integrate emerging AI capabilities.
Waylens | Startup Strategy & Go-to-Market
Acted as a strategic consultant to define the startup's value proposition and core features, resulting in a successful VC funding round.
SAIC | Design Principles & System Definition
Authored the foundational guidebook for SAIC's triple-screen infotainment systems, establishing the core design principles to ensure brand and interaction consistency across their entire high-end product line.
Chanel | Internal System Audit & Platform Transfer
Diagnosed a complex legacy system and created the migration strategy to a modern, Figma-based workflow, enhancing team efficiency.
NIO Rearview Mirror | Data-Informed Executive Decision
Led a cross-functional analysis that empowered the CEO with a clear "Decision Board" to make a confident, data-backed "no-go" decision.
03 Social
Impact
Empathy is my internal driving force in design, enabling me to truly hear, understand, and respond to what people need. It has driven my work on projects supporting sexual assault survivors, patients, emergency department workers, and stroke patients.
Mobile App | Mental Health
iMPOWER:
A platform intervenes in the post-assault experience to protect and empower sexual assault survivors
IoT Platform | B2B System
FaceCare:
A workforce management platform that transforms how non-clinical staff deliver exceptional patient care
Gamification Design | Healthcare
HandRehab:
An immersive gamification rehab experiences to enhance patient engagement
04 About Me
I am a product designer, hands-on builder and relentless learner who believes the best work happens when you're slightly in over your head.
I started as a Product Manager at NIO, leading the re-architecture of cabin experiences for premium EVs. But I found my calling in design—where I could shape experiences from strategy to pixel.
Over 6 years, I've led AI-driven product design across automotive, smart home, healthcare, non-profits, and consumer domains, with environments ranging from tiny startups to Fortune 500 companies. I've also designed for people at critical moments. I approach every challenge the same way: understand deeply, build boldly, iterate relentlessly.
Education
Royal College of Art
M.A. Design Product
2017-2019
Zhejiang University
B.A. Product Design
2013-2017
Company
Zaiye Design
Strategic design consultancy for global industry leaders and startups
NIO
Global leader in premium smart EV
Location
SF Bay Area, US (current)
Shanghai, CN
London, UK
My inspiration - Nimbus
My 3-year-old White Swiss Shepherd, Nimbus, has shaped my life and work in unexpected ways. Because of her, I've become an entrepreneur, content creator, photographer, dog trainer and volunteer at animal shelters—each role has sharpened a different design skill: understanding user behavior, crafting engaging narratives, capturing the right moment, observing patiently, and designing with empathy.
Because of Nimbus, I co-founded and launched Boopique, a pet boutique. I shaped the brand, designed the end-to-end experience and built an AI content system that cut content production time by 80%. I solved an initial 83% bounce rate and increased conversion 6x through data-driven iteration.
View BOOPIQUE Website →
Hi, I'm Rain,
Senior Product Designer specializing in AI and multimodal interaction.
I lead 0-to-1 work from strategy to execution - currently partnering with ByteDance, Ford, GM, and AI startups to design next-gen experiences. Previously Product Manager at NIO, where I architected cabin interactions for premium EVs.
01 Work
- Led the end-to-end redesign of Kiwi EV's LingOS 2.0. Reduced average task completion time (-32%), and increased user satisfaction (+37%).
- Built the entire design system from the ground up.
Research | Strategy | 0-to-1 Product
ET9: Reimagining the In-Cabin Experience in the Autonomous Era
View Case Study →
- Led the HMI strategy and interaction architecture for NIO’s flagship ET9.
- Defined the "Skyline Screen" system—now the fleet-wide standard for the NT3 platform- achieving 100% comprehension of autonomous status cues and ensuring a sell-out launch of the $110k flagship.
02 Strategy
Design is a collaborative act of strategy. I turn business goals into actionable product roadmaps by in-depth communicating with stakeholders.
Here are examples of how I lead strategic initiatives and design thinking workshops to solve complex problems and define product vision.
Bytedance | AI-First Design Process
Developed and led workshops that created a new, collaborative process for product teams to explore and integrate emerging AI capabilities.
Waylens | Startup Strategy & Go-to-Market
Acted as a strategic consultant to define the startup's value proposition and core features, resulting in a successful VC funding round.
SAIC | Design Principles & System Definition
Authored the foundational guidebook for SAIC's triple-screen infotainment systems, establishing the core design principles to ensure brand and interaction consistency across their entire high-end product line.
Chanel | Internal System Audit & Platform Transfer
Diagnosed a complex legacy system and created the migration strategy to a modern, Figma-based workflow, enhancing team efficiency.
NIO Rearview Mirror | Data-Informed Executive Decision
Led a cross-functional analysis that empowered the CEO with a clear "Decision Board" to make a confident, data-backed "no-go" decision.
03 Social Impact
Empathy is my internal driving force in design, enabling me to truly hear, understand, and respond to what people need. It has driven my work on projects supporting sexual assault survivors, patients, emergency department workers, and stroke patients.
Mobile App | Mental Health
iMPOWER:
A platform intervenes in the post-assault experience to protect and empower sexual assault survivors
IoT Platform | B2B System
FaceCare:
A workforce management platform that transforms how non-clinical staff deliver exceptional patient care
Gamification Design | Healthcare
HandRehab:
An immersive gamification rehab experiences to enhance patient engagement
04 About Me
I am a product designer, hands-on builder and relentless learner who believes the best work happens when you're slightly in over your head.
I started as a Product Manager at NIO, leading the re-architecture of cabin experiences for premium EVs. But I found my calling in design—where I could shape experiences from strategy to pixel.
Over 6 years, I've led AI-driven product design across automotive, smart home, healthcare, non-profits, and consumer domains, with environments ranging from tiny startups to Fortune 500 companies. I've also designed for people at critical moments. I approach every challenge the same way: understand deeply, build boldly, iterate relentlessly.
Education
Royal College of Art
M.A. Design Product
2017-2019
Zhejiang University
B.A. Product Design
2013-2017
Company
Zaiye Design
Strategic design consultancy for global industry leaders and startups
NIO
Global leader in premium smart EV
Location
SF Bay Area, US (current)
Shanghai, CN
London, UK
My inspiration - Nimbus
My 3-year-old White Swiss Shepherd, Nimbus, has shaped my life and work in unexpected ways. Because of her, I've become an entrepreneur, content creator, photographer, dog trainer and volunteer at animal shelters—each role has sharpened a different design skill: understanding user behavior, crafting engaging narratives, capturing the right moment, observing patiently, and designing with empathy.
Because of Nimbus, I co-founded and launched Boopique, a pet boutique. I shaped the brand, designed the end-to-end experience and built an AI content system that cut content production time by 80%. I solved an initial 83% bounce rate and increased conversion 6x through data-driven iteration.
View BOOPIQUE Website →